What the heck is an EDDM from USPS?

Every Door Direct Mail (EDDM) is a marketing service offered by the United States Postal Service (USPS) that allows businesses to send targeted mailings to specific neighborhoods or ZIP codes without the need for a mailing list. Here are seven benefits of using EDDM:

  1. Cost-effective: EDDM is an affordable way to reach potential customers. The postage rate for EDDM is significantly lower than other mailing options.

  2. Easy to use: EDDM is easy to set up and execute. You do not need a mailing list or a permit to use this service.

  3. Targeted: EDDM allows you to target specific neighborhoods or ZIP codes, ensuring that your message reaches the right audience.

  4. High visibility: EDDM mailings are larger than standard mail, making them more noticeable and increasing the likelihood that they will be read.

  5. Customizable: EDDM mailings can be customized with a variety of formats, including postcards, flyers, and brochures, and can be designed to fit your brand and message.

  6. Wide reach: EDDM allows you to reach a large number of potential customers in a specific geographic area, which can be particularly useful for local businesses.

  7. Measurable results: EDDM provides tracking and reporting tools that allow you to measure the effectiveness of your mailings, including the number of pieces delivered and the response rates.

Overall, EDDM is an effective and affordable marketing option that allows businesses to reach a targeted audience with a customizable and measurable message.

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