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First Sign, Then Design: The Role of Signatures in Creative Projects

In the bustling world of business, where details fly as fast as deadlines, the importance of getting a signature before kicking off a project cannot be overstated. This seemingly small act of signing a quote or approving artwork serves as more than just a formality—it is the cornerstone of clarity and commitment between a service […]

Decoding Digital Presence: The Limited Impact of Websites as Solo Marketing Tools

Introduction In the digital marketing realm, the role of a website is often misunderstood. While crucial for establishing an online presence, a website surprisingly does not qualify as a ‘marketing touch‘ in the conventional sense. This revelation challenges the traditional view of websites as active marketing tools, prompting a closer examination of their actual role […]

Name to Fame: Mastering the Art of Business Naming

Choosing the right name for your business isn’t just a creative exercise; it’s a strategic maneuver that can determine your brand’s trajectory. The perfect name can captivate your audience, cut through the noise of a crowded market, and carve out a unique identity. Here’s why rigorous research and a touch of creativity are cornerstones for […]

Mastering Motivation: Lessons from a Serial Entrepreneur’s Playbook

I’m up early on a Saturday working and it seemed like a good time to discuss ‘self-motivation’. From managing the intricacies of a small web design studio to mastering the dynamics of an HVAC company, tire and wheel shop, coffee shop, and beyond, my entrepreneurial journey has been diverse and enlightening. Each venture came with […]

California Dreamin’: Your 10-Step Launchpad to Business Stardom

Who Am I? This narrative is crafted from over 34 years of robust business experience that commenced when I was merely 12 years old, selling baseball cards in antique shops. My journey evolved through the phases of conceptualizing, launching, managing, and eventually selling entire brands, covering a wide range of business and management skills. Picture […]

Unlocking Brand Magic: The Importance of Your Business’s Origin Story

A business’s origin story is an integral aspect of its brand identity, serving several important roles that can benefit the company in both tangible and intangible ways. Here are some reasons why an origin story is important: Builds Brand Identity The origin story is often the cornerstone of a business’s brand identity. It helps to […]

Reasons Why a Unique Business Name is Important

Using another business’s name, even if it’s in a different state, can have several negative consequences for a new business from a marketing perspective. Here are some reasons why it’s generally advisable not to reuse another business’s name: 1. Brand Confusion: Reusing another business’s name can lead to brand confusion among consumers. If your business […]

Do Not Let Someone Else Register Your Domain Name!

“DO NOT CREATE A SCENARIO THAT ALLOWS SOMEONE TO HOLD YOUR DOMAIN NAME HOSTAGE, REGISTER YOUR OWN!” Protect your domain name and take control of your online presence! Let me share a story that unfortunately happens far too often. We’ll follow the journey of Bob, the owner of a thriving frozen yogurt business, and shed […]

7 Steps to Starting a Small Business

1. Research and validate your idea Conduct market research to determine if there is a demand for your product or service, and if there are already similar businesses in the market. This will help you assess the viability of your idea and identify potential competitors. 2. Write a business plan A business plan is a […]

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