California Dreamin’: Your 10-Step Launchpad to Business Stardom

Who Am I? This narrative is crafted from over 34 years of robust business experience that commenced when I was merely 12 years old, selling baseball cards in antique shops. My journey evolved through the phases of conceptualizing, launching, managing, and eventually selling entire brands, covering a wide range of business and management skills. Picture […]

Unlocking Brand Magic: The Importance of Your Business’s Origin Story

A business’s origin story is an integral aspect of its brand identity, serving several important roles that can benefit the company in both tangible and intangible ways. Here are some reasons why an origin story is important: Builds Brand Identity The origin story is often the cornerstone of a business’s brand identity. It helps to […]

Reasons Why a Unique Business Name is Important

Using another business’s name, even if it’s in a different state, can have several negative consequences for a new business from a marketing perspective. Here are some reasons why it’s generally advisable not to reuse another business’s name: 1. Brand Confusion: Reusing another business’s name can lead to brand confusion among consumers. If your business […]

Do Not Let Someone Else Register Your Domain Name!

“DO NOT CREATE A SCENARIO THAT ALLOWS SOMEONE TO HOLD YOUR DOMAIN NAME HOSTAGE, REGISTER YOUR OWN!” Protect your domain name and take control of your online presence! Let me share a story that unfortunately happens far too often. We’ll follow the journey of Bob, the owner of a thriving frozen yogurt business, and shed […]

7 Steps to Starting a Small Business

1. Research and validate your idea Conduct market research to determine if there is a demand for your product or service, and if there are already similar businesses in the market. This will help you assess the viability of your idea and identify potential competitors. 2. Write a business plan A business plan is a […]

7 Ways to Write an Engaging and Popular Post 

Writing an engaging and popular post can be a challenging task, but there are several tips that you can follow to improve your chances of success. Here are some tips to consider: Choose a topic that resonates with your audience Before you start writing, research what topics are popular in your niche and what your […]

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